Why Are Business Companies Turning To Podcasts?

Why Are Business Companies Turning To Podcasts?

Podcasts are becoming increasingly popular in the business environment. Find out the main reasons behind this trend and what you need to consider before deploying podcasts in your company.

What is a Podcast?

Podcasts are a type of digital media consisting of episodic series of audio, video, or digital radio broadcasts. They are usually downloaded through web syndication to a portable media player, such as an iPod or iPhone, and can also be listened to on computers.

The word “podcast” is a blend of the words “broadcast” and “pod”, which refers to the iPod’s integrated speakers. The term was first coined in 2004 by former MTV VJ Adam Curry and journalist Ben Hammersley.

Podcasting has become popular in recent years as a way for businesses to reach their target audiences with engaging content. Companies can use podcasts to promote their products or services, provide information about their industry, or share company news.

Podcasts offer businesses a cost-effective and easy way to create and distribute content. They can be produced quickly and cheaply, without the need for expensive equipment or studio space. And because they are so portable, podcasts can be easily consumed by busy people on the go.

What can Podcasts do for Business Companies?

Podcasts can be a great way for business companies to connect with potential customers and promote their products or services. Podcasts can help businesses reach a wider audience, build brand awareness, and generate leads. Additionally, podcasts can be used to educate customers about the company’s products or services, build customer loyalty, and create an engaging and entertaining listening experience.

Tips for building a podcast.

1. Keep your episodes short and sweet. The average attention span is only getting shorter, so it’s important to make your episodes as concise as possible.

2. Make sure you have interesting and engaging content. If your podcast is boring, no one will listen to it.

3. Invest in good quality equipment.

4. Promote your podcast through social media and other channels. Getting the word out there is essential for building an audience.

5. Engage with your listeners. Ask them for feedback and take it into account when planning future episodes.

Free and Paid Platforms for Podcasting.

Podcasting is a great way to connect with potential customers and build brand awareness. But where do you start? There are many different platforms for podcasting, both free and paid. Here’s a look at some of the best options:

Free Platforms:


Soundcloud is a popular audio hosting platform that offers both free and paid plans. The free plan includes 3 hours of upload time per month and basic stats.


Podbean is another popular option for hosting your podcast. They offer a free plan with unlimited storage and bandwidth, as well as basic features like show notes and RSS feed generation.


Spreaker offers a free Basic plan that gives you 5 hours of recording time per month, along with access to basic features like show notes and podcast statistics.

Paid Platforms:


Buzzsprout’s paid plans start at $12 per month and include unlimited recording time, advanced stats, and integrations with popular services like iTunes and Stitcher.


Libsyn’s paid plans start at $5 per month and offer unlimited storage space and bandwidth, as well as advanced features like chapter markers and custom RSS feeds.


We hope this article has helped shed some light on why business companies are turning to podcasts as a way to reach their target audiences. Podcasts offer a level of intimacy and connection that other forms of content simply can’t match, and they’re an incredibly effective way to build relationships with potential and current customers. If you’re thinking about starting a podcast for your business, we highly recommend it just be sure to put in the effort to make it great, and you’ll reap the rewards.


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