You’ve now got your fashion magazine planned, designed, and published. Naturally, you want as many people to read your magazine as possible. Marketing plays an important role, as well. This is especially true for these times when you can reach the largest number of people online. Many companies are opting for digital-only marketing.
You should approach your marketing strategies as a digital medium. This is why email marketing campaigns and newsletters are so popular and effective. You show that you care by sending emails to your current or potential readers. This is also a great way to market your magazine and share information. Use these tips to run email campaigns for fashion magazines.
Use high quality visuals
The design of your email marketing campaigns plays a big role in how quickly your audience gets them. Emails should be designed to make recipients look forward to the next one, and not go unopened. Your email open rates will increase if you use high quality images and a well-planned layout. This will also help you to attract more people. This is especially important when designing your campaigns for fashion.
Use accessible tools to create appealing layouts and add great images. PosterMyWall provides many templates for you to use and create your own. Make an impact on your audience by focusing on the design and visuals in your campaigns.
Use a personal and community-driven approach
Personalization is an important aspect of email marketing campaigns. You should personalize each email by writing to each individual. You can link to your customer lists with almost every email distribution software.
A community-driven approach is also a good option for fashion magazines. Your target audience can help you create space in your email campaigns for advocacy and promotion. A large section of your subscribers will connect with sustainability and inclusivity if you promote them.
To reach your target audience, you can also promote your products or partnerships via email in this age of influencer-marketing. Before you begin creating campaigns, ensure you have done the necessary demographic research.
Incentivize your readers
Your audience will be more inclined to open your emails if you play up to their human nature. People love to win prizes and get other incentives. This is something you should think about when developing your marketing strategies. Send your subscribers emails with promo codes or discounts. Partnering with companies can help you offer giveaways or competitions that will give away their products to your subscribers.
You can also incentivize readers by working with fashion professionals and influencers. You can offer your readers time or products. Email campaigns can also be used to promote talks and events that are related to your magazine. Your readers should feel valuable when they open and read your emails.
You can’t send a static email with only text and a few pictures. It’s important to add interactive elements to your email. You can use buttons, stickers, social media icons, and videos to grab people’s attention. You can even use templates that already have customizable elements enabled to make your email campaign more efficient.
You’ll be more popular with your readers once these elements are in place. Your fashion magazine’s design can be displayed in dynamic emails. This will increase subscriptions and readership.
Create a email campaign workflow
Design and content will make up the bulk of your email campaign. However, streamlining distribution can be a huge benefit. After creating a few emails that are attractive, create a workflow to organize them.
This means that you must target different email audience segments at different times. You might send an initial email to announce a holiday magazine issue launch. In the weeks or days before the launch, you can also send follow-up email. You can then create all of these emails in advance, and set them up so that they are sent at specific times, depending on the responses.
You should have a few workflows ready in time for fashion week editions and seasonal campaigns. This will save you the time of preparing campaigns and mapping them out in advance.
You now know the importance of email marketing campaigns and how you can make them work, it’s time to get started. PosterMyWall offers an email marketing tool that allows you to create and deliver emails that make a difference.
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